Singing, dancing, and spreading the love. Messages of hope and joy from around the world celebrate 50 years of BMW Group’s cultural engagement.

From Ólafur Elíasson, Cao Fei and Stefan Sagmeister to Jonas Kaufmann, Sir Simon Rattle, the Munich Philharmonic and the Teatro dell’Opera di Roma to Esther Mahlangu and Victoria Siddall. The BMW Group is receiving manifold congratulatory messages from the international cultural world these days, all of them reflecting its long-term and diverse cultural commitment.