BMW Group to launch direct sales model across Europe, starting from 1 January 2024 with MINI in three countries

+++ Approved by retail partners across Europe, with agency contracts signed by 100% of MINI partners +++ Rollout of genuine agency model will start with MINI in Italy, Poland and Sweden +++ Gradual rollout across further European countries, with the BMW brand transitioning from 2026 +++ Retailers will remain personal interface to customer and earn fixed commission per car sold +++ Standard nationwide prices will increase price transparency for customers Read More