BMW Open Work 2023: “LA POTION (EH)” by Sara Sadik premiers during Frieze London. In collaboration with BMW, the artist introduces an immersive video and gaming experience, using the AirConsole technology of the BMW i5 as a playing device.

For the seventh consecutive year, Frieze and BMW continue their long-term partnership with the art initiative BMW Open Work. French artist Sara Sadik worked closely with BMW to present “LA POTION (EH)” – a video and gaming experience, using BMW’s My Modes and the new AirConsole technology of the BMW i5 as a playing device. Both works will premiere at KOKO inside the BMW Open Work Lounge during Frieze London, which runs October 11-15, 2023. Read More